There are a few easy ways to create content for your social media platforms, and I have great options to keep it simple.
Each social media platform is run by algorithms. Algorithms, simply put, is the way the platform determines how people see content, which content is deemed trending or more popular, what kind of content will appear on your feeds etc.
For example: You enjoy online recipes and you regularly click on cooking videos and like posts about easy recipes. The algorithm reads that and says, okay, you like food posts, it will then start bringing more of that type of content into your feed.
Instagram have 3 ways to share content. Feed posts, stories and reels. Each one of these have a different purpose and use for the small business. Feed posts should be used for your most curated visual content (no text or screenshots), stories is for short video clips of behind the scenes, reviews and screenshots of testimonials and comments relating to the praise from customers. Reels is for using trending audio and video editing to get more of the feel of your business out to more viewers and potential new clients.
You start creating content for these different ways by building an archive of curated images (stock or original photo’s, videos and digital content), by getting used to talking and filming in front of the camera (phone camera) and by searching for trends online that suite your business.
Trial and error is the best way to learn, and I can show you the basics to get you started through one of my workshops or 1:1. Where I teach you how to use your cellphone to photograph your business and products as well as record videos for stories and reels.
CLICK HERE TO DOWNLOAD YOUR SOCIAL MEDIA CONTENT PLANNER>
If you would like to know more, fill in your info below and I will send you all the information about online workshops and 1:1.
