Insights are there to show you how your content is performing. A vital tool that is available on your social platforms. Everything from your reach, your engagement to individual post performance.

Check your insights monthly to gain an overview of your reach and engagement.

Let me show you how following my top tips for social content planning can improve your reach.

I signed a new client mid May. The plan is to increase traffic to their website and to use social media to create an online presence to increase leads and a data base of potential clients.

Part of the plan was to set up their socials to be consistent across platforms, and to utilise each platforms unique algorithms to increase the amount of eyes are on their posts.

The first thing I did was to update their socials with clear information and branding to match their vision for their business.

I then worked on a posting strategy and got to creating some content with their available data base of images, along with putting a plan in place to create more content weekly at their business.

Here’s what happened with their insights.

As you can see the reach increased dramatically from when I took over the management of the account on the 16th May. With a clear strategy and with predetermined key words, hashtags and content scheduling, their reach increased 191% with their post impressions (eyes on posts) at 1050.

Profile visits increased by 150% and engagement went up.

The aim for this clients socials is to increase followers over the next three months and to build a consistent posting schedule to keep the flow of reach going.

What are the tips I follow?